Media Justice

On Friday April 17th local community organizations will gather at the Midtown Global Market in Minneapolis for a national DTV Day of Action—part of the Media Action Grassroots Network’s “Socially Responsible DTV Transition Campaign.”  Across the country (San Antonio, Seattle, New Mexico, Philadelphia, NYC, Bay Area, Appalachia) partner organizations will hold similar events to help community members with the transition to DTV, as well as call on local retailers to provide a “no-cost box” solution for residents.

“In MN we’re lucky”, says Steven, of the MnMEP, “Early on we built a relationship with Mosquito Productions.  They’re willing to do what Target Corporation was not.  We tried to build a relationship with Target.  Their headquarters are here, and they often talk about ‘giving back to the community.’  We sent a letter to the CEO of Target, talked to Managers, sent hundreds of postcards—all requesting a low cost converter box.  We gathered over 100 signatures with an online petition and launched a FAX campaign asking for a No Cost Box.  They basically blew us off.” 

Spanish PSA for DTV Day of Action

Hmong PSA for DTV Day of Action