Media Action Grassroots Network's "DTV Day of Action"
DTV Day of Action
Midtown Global Market, 920 E. Lake Street, Minneapolis, MN
(Main Community Plaza). Friday April 17th 2009 (2pm-3pm)
(Minneapolis, MN)- On Friday April 17th local community organizations will be gathering at the Midtown Global Market to assist the Twin Cities community in the transition to DTV and calling on local retailers to join Mosquito Productions in providing a “no-cost box” solution for Minnesota. The event will take place from 2pm until 3pm and will help connect individuals in the community who are unprepared for the digital switch.
Local community organizations are partnering to help their communities apply for government coupons and providing TV hook up demonstrations in English, Spanish, Hmong and Lao. Mosquito Productions, a local retailer from Blaine, MN will be on site to provide a no cost converter box for people who already have the $40 coupons.
This DTV Day of Action is a nationally coordinated effort by the Media Action Grassroots Network highlighting the importance of a socially responsible DTV transition. The current costs associated with a DTV transition, including the purchase of a converter box could leave millions of viewers in the dark. This Day of Action is calling on local retailers to stock a No-Cost Box ($40 or lower) like Mosquito Productions to ensure that the DTV transition expands not decreases access to television. Minnesota is one of 8 states coordinating events for this national campaign.
Local sponsors supporting a socially responsible DTV transition campaign:
All Parks Alliance for Change, Lao Assistance Center, Main Street Project,
Minnesota Center for Neighborhood Organizing, MN Media Empowerment Project, Minneapolis Urban League, Somali Action Alliance